- they don't understand it;
 - it's new;
 - the application process is cumbersome;
 - they are not seeing how courses can be rearranged.
 
but what i see is that i totally acted like a classic engineer.  i went off in a corner by myself, designed the perfect application process, spent a 4-day holiday weekend teaching myself javascript, programmed and debugged the perfect, interactive set of on-line surveys. well, i didn't initially go off by myself, i went off with another engineer!  (oh, what could be a worse recipe for disaster?)
i engineered the perfectly complex system that met all my functional requirements. it was elegant, it was powerful, it was unusable by the average freshman and staff member. 
i can't believe i did that! i invited feedback but got none. why?  
boy, do i feel dumb. this has been the source of us not having students apply.  the advisors encounter it and say "oh, looks too complicated to me...don't do it."
the lesson learned: Never, never, never, let an engineer work on something alone when the something must be used by humans.
the lesson learned: Never, never, never, let an engineer work on something alone when the something must be used by humans.
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